Campaigning Basics

The workshop provided an introduction on strategic and tactical elements for the preparation and implementation of political, communicative or consumer engaging campaigns: from power analysis to defining objectives, from target groups to storytelling. The participants learned some tools and tricks how to translate visions into results.

The workshop instructor Denise Völker has been campaigning for almost a decade with one of the biggest environmental NGOs, has sweated in the Brazilian Amazon to finish her PhD and works as consultant for several NGOs.