In their advertising campaigns, corporations emphasize their green and social image. Lidl is ‘on the way towards tomorrow’, Aldi-Süd philosophizes ‘Responsibility is the answer’ and KiK is ‘better than you think’. Does that mean the working conditions in the global south will improve? Will there be a fairer treatment, especially in the textile industry?
You only need 30 euros to get a complete outfit from KiK, at Aldi and Lidl you can buy a pullover for 5,99 € and a jeans for 9,99 €. Aldi pontificates ‘quality at its highest - price at its lowest’. Verona Poth acts as a guarantor for Lidl’s cheap quality. And when they say ‘Lidl is worth it’ we don’t ask ourselves for whom it is worth it, do we?
Whitewashing of companies continues to increase massively. Businesses/Multinational Companies want the consumer to be misdirected, and we are constantly drilled to care for the price, and for nothing else.
But who pays for all this? Advertisement campaigns don’t care for information or communication, because the message is heading off into one direction – your direction. They want you to want what they sell. They trigger your needs and whet your appetite.
While this is happening, the social and ecological consequences whichresult of the cheap production, are suppressed or concealed. Our low prices are paid by the garment workers in the countries of production and by the sellers in our retail.
The movie “Schön!Färber!” by Peter Wedel in cooperation with the clean clothes campaign, reveals how people at the headquarter of a company think.
Adbust!
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You are the target of the advertising industry. Answer now with Adbusting!
This is your chance to alienate advertisements. Show discounters your cleverness and creativity! It is not about destroying televisions, bursting posters or torching kiosks. Adbusters beat advertisements with their own means/devices. Create creative Adbusts for Aldi, Lidl and KiK with our online-tool “Schönfärben-jetzt” and spread it on- and offline.
Instructions
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First open a poster of Ali, Lidl or KiK
Download the template (the type is Advert Black) or use the online-generator.
Change the slogans in the marked text block and/or upload your own motive.
Click on generate poster
When you finish your creation you can publish it. To do this, you have to click on the given link and insert your E-Mail address, if necessary rename the poster. Your E-Mail address will only be used for verification to ensure that there is a real person behind the created poster. We don’t publish this address. In a next step, please confirm the following confirmation E-Mail.
To avoid extreme right-wing or sexist contents the poster will be activated by an administrator. As soon as this happens you get a short notice.
Now the poster is online in a gallery and can be advertised. The more votes, the better.
