In their advertising campaigns, corporations emphasize their green and social image. Lidl is ‘on the way towards tomorrow’, Aldi-Süd philosophizes ‘Responsibility is the answer’ and KiK is ‘better than you think’. Does that mean the working conditions in the global south will improve? Will there be a fairer treatment, especially in the textile industry? You only need 30 euros to get a complete outfit from KiK, at Aldi and Lidl you can buy a pullover for 5,99 € and a jeans for 9,99 €. Aldi pontificates ‘quality at its highest - price at its lowest’. Verona Poth acts as a guarantor for Lidl’s cheap quality. And when they say ‘Lidl is worth it’ we don’t ask ourselves for whom it is worth it, do we? Whitewashing of companies continues to increase massively. Businesses/Multinational Companies want the consumer to be misdirected, and we are constantly drilled to care for the price, and for nothing else.
But who pays for all this? Advertisement campaigns don’t care for information or communication, because the message is heading off into one direction – your direction. They want you to want what they sell. They trigger your needs and whet your appetite. While this is happening, the social and ecological consequences whichresult of the cheap production, are suppressed or concealed. Our low prices are paid by the garment workers in the countries of production and by the sellers in our retail. The movie “Schön!Färber!” by Peter Wedel in cooperation with the clean clothes campaign, reveals how people at the headquarter of a company think.
You are the target of the advertising industry. Answer now with Adbusting!
This is your chance to alienate advertisements. Show discounters your cleverness and creativity! It is not about destroying televisions, bursting posters or torching kiosks. Adbusters beat advertisements with their own means/devices. Create creative Adbusts for Aldi, Lidl and KiK with our online-tool “Schönfärben-jetzt” and spread it on- and offline.